Small Business Marketing Like A Big Company With QR Codes

If you run a business where people come in to your location and buy, you should immediately begin using QR Codes throughout your business. Why? Because QR codes enhance the in-store experience.

How do they do that?  By "creating a personal shopping experience and really empowering the customers to explore and understand at a deeper level what the story is behind the merchandising or the marketing. It just lends itself to a higher level of selling opportunity"
 according to Tim Katz, senior online operations manager at Pacific Sun.

These two-dimensional bar codes, which are accessed largely by smart phones, allow you to present unlimited information to those who interact with them. And that makes your small business marketing look much bigger.

How To Convert Visitors to Leads

Finally, we're getting out of the Internet's noisy adolescent age and into a more thoughtful age, when hype gives way to results and to ROI on all the marketing expenses.

I talked about the impact that Hubspot Marketing has had on all of our thinking in a previous post, so if you missed it, take a look.

In corporate America or Main Street America, no huge deficits can exist; where we can spend without concern for the future. No, here we need to generate traffic aggressively, and just as importantly, convert visitors to leads for our sales teams to pursue, right?

So what's a simple way to do it? Where do we start? There are actually two that may be needed, depending on your situation.

The first may be that you do need to generate more traffic to your site.

The second, perhaps more relevant step to many of my readers is to convert visitors to leads better than you're doing it now.

The 'secret' to this is to offer visitors some useful information that is compelling enough to them, that they'll complete the form on your landing page and download the info.

Selling on Facebook? Here's What You Should Know...

Virtually everyday I speak with someone who is looking for ways to begin selling on Facebook. This post is intended to share with you 3 things we've learned from those who are already selling on Facebook, how they approach it and what they seek to avoid.

#1 - Selling on Facebook won't make you rich.

#2 - Plan to invest in infrastructure.

#3 - Hype and promotions almost always fall flat when you're selling on Facebook.

How to Generate Leads With Social Media Marketing

In only 2 years, social media has gone from 'fad' to a place where 6% of businesses are producing a positive ROI from social media marketing?

Putting things in perspective, it took more than 10 years for the Internet to produce positive results, so maybe we should all sit tight and watch for a while longer before making any drastic changes to our marketing plans.

What are your results? Are you getting leads from your efforts? Are they producing new sales for your company? Leave a comment and tell me...