tag:blogger.com,1999:blog-67101196450527668712024-03-19T15:03:47.277-07:00Inbound Marketing BlogThe Florida Inbound Marketing Micro BlogScott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-6710119645052766871.post-56537540025581173952012-06-05T19:34:00.001-07:002012-06-05T19:34:39.837-07:00Zombies? Are They Eating Your Business Too? - If you've had the news on at all the last week you probably saw the st... <a href="http://ow.ly/1kiMtq">http://ow.ly/1kiMtq</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-18870346727706652292012-05-30T18:24:00.001-07:002012-05-30T18:24:27.896-07:00Small Business Marketing and The Similarities to Learning to Kayak <a href="http://ow.ly/1k7fkw">http://ow.ly/1k7fkw</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-39548393538119685122012-05-23T18:21:00.001-07:002012-05-23T18:21:33.839-07:00A Marketing Strategy To Create Explosive Business Growth in 5 Easy Steps <a href="http://ow.ly/1k0aK6">http://ow.ly/1k0aK6</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-61248616135280674482012-04-28T18:28:00.001-07:002012-04-28T18:28:03.431-07:00How Inbound Marketing Works and Why - When I'm attending networking events or just meeting with local business owne... <a href="http://ow.ly/1jcPpM">http://ow.ly/1jcPpM</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-26459286652333776532012-04-26T18:34:00.001-07:002012-04-26T18:34:38.393-07:00What Do SEO's Do Anyway? - Over the last several weeks, the lives of people who offer their clients SEO services hav... <a href="http://ow.ly/1j8C40">http://ow.ly/1j8C40</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-82259905779123178362012-04-24T18:24:00.001-07:002012-04-24T18:24:21.209-07:00For SEO Improvement, Build Links By Creating Quality Content <a href="http://ow.ly/1j48Kq">http://ow.ly/1j48Kq</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-11296727107406619492012-04-19T19:22:00.001-07:002012-04-19T19:22:39.428-07:00Basics of Direct Mail Marketing (video) - I recently received a piece of direct mail at my home that was so poorly d... <a href="http://ow.ly/1iUQEL">http://ow.ly/1iUQEL</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-52646238149133141742012-01-22T16:21:00.001-08:002012-01-22T16:23:27.810-08:00Visit our main site<div dir="ltr" style="text-align: left;" trbidi="on">Visit our main site at <a href="http://floridainboundmarketing.com/">http://floridainboundmarketing.com</a></div>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-85143599870916616592011-09-23T17:41:00.001-07:002011-09-23T17:41:50.416-07:00How to Use Social Media Marketing to Promote Your Small Business <a href="http://ow.ly/1eOAho">http://ow.ly/1eOAho</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-61637017477920354492011-09-21T17:45:00.001-07:002011-09-21T17:45:41.635-07:00Google Places Optimization for iPhones - How many of your current customers are carrying an iPhone? Have prospective... <a href="http://ow.ly/1eMu5q">http://ow.ly/1eMu5q</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-46132564387688793852011-09-12T19:29:00.001-07:002011-09-12T19:29:53.527-07:00Social Boom How to Master Business Social Media, My Review - If you've read any of my posts over the last few years... <a href="http://ow.ly/1eFamz">http://ow.ly/1eFamz</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-18139608538909028132011-08-15T17:37:00.001-07:002011-08-15T17:37:50.226-07:00Social Media Marketing Do You Have An Attitude Toward It? - So many small and medium sized businesses have begun us... <a href="http://ow.ly/1eg3lt">http://ow.ly/1eg3lt</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-2281208413273107022011-08-12T17:35:00.001-07:002011-08-12T17:35:38.432-07:00Social Media How to Use It For Positive Impact - This short video features BlogHer co-founder Jory Des Jardins disc... <a href="http://ow.ly/1edHsc">http://ow.ly/1edHsc</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-20671299386748413562011-08-08T17:36:00.001-07:002011-08-08T17:36:43.228-07:00Successful Business Ideas How To Respond To Google Reviews - One of the most pressing questions I get from prospect... <a href="http://ow.ly/1e9MJ1">http://ow.ly/1e9MJ1</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-38347688923602249242011-08-05T17:35:00.001-07:002011-08-05T17:35:27.841-07:00Advanced Thinking About How To Use QR Codes - Today I posted a brief video for you on QR codes. After you watch this... <a href="http://ow.ly/1e7rUG">http://ow.ly/1e7rUG</a>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-10553532858751962092011-07-30T15:46:00.000-07:002011-07-30T15:46:19.990-07:00Small Business Marketing Like A Big Company With QR Codes<div dir="ltr" style="text-align: left;" trbidi="on">If you run a business where people come in to your location and buy, you should immediately begin using QR Codes throughout your business. Why? Because QR codes enhance the in-store experience.<br />
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How do they do that? By "creating a personal shopping experience and really empowering the customers to explore and understand at a deeper level what the story is behind the merchandising or the marketing. It just lends itself to a higher level of selling opportunity" according to Tim Katz, senior online operations manager at Pacific Sun.<br />
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These two-dimensional bar codes, which are accessed largely by smart phones, allow you to present unlimited information to those who interact with them. And that makes your <a href="http://floridainboundmarketing.com/small-business-marketing-like-big-company/">small business marketing</a> look much bigger.</div>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-71127440531083143962011-07-30T15:39:00.000-07:002011-07-30T15:39:57.306-07:00How To Convert Visitors to Leads<div dir="ltr" style="text-align: left;" trbidi="on">Finally, we're getting out of the Internet's noisy adolescent age and into a more thoughtful age, when hype gives way to results and to ROI on all the marketing expenses.<br />
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I talked about the impact that <a data-mce-href="http://www.floridainboundmarketing.com/blog/bid/48967/Hubspot-Marketing-Is-It-Changing-Internet-Marketing" href="http://www.floridainboundmarketing.com/blog/bid/48967/Hubspot-Marketing-Is-It-Changing-Internet-Marketing" target="_self" title="Hubspot Marketing">Hubspot Marketing</a> has had on all of our thinking in a previous post, so if you missed it, take a look.<br />
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In corporate America or Main Street America, no huge deficits can exist; where we can spend without concern for the future. No, here we need to generate traffic aggressively, and just as importantly, <a href="http://floridainboundmarketing.com/need-convert-visitors-leads-heres-one-simple-way/">convert visitors to leads</a> for our sales teams to pursue, right?<br />
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So what's a simple way to do it? Where do we start? There are actually two that may be needed, depending on your situation.<br />
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The first may be that you do need to generate more traffic to your site.<br />
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The second, perhaps more relevant step to many of my readers is to convert visitors to leads better than you're doing it now.<br />
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The 'secret' to this is to offer visitors some useful information that is compelling enough to them, that they'll complete the form on your landing page and download the info.<br />
</div>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-38787493107155741782011-07-30T15:34:00.000-07:002011-07-30T15:34:58.689-07:00Selling on Facebook? Here's What You Should Know...<div dir="ltr" style="text-align: left;" trbidi="on">Virtually everyday I speak with someone who is looking for ways to begin <a href="http://floridainboundmarketing.com/selling-on-facebook-four-things-should-know/">selling on Facebook</a>. This post is intended to share with you 3 things we've learned from those who are already selling on Facebook, how they approach it and what they seek to avoid.<br />
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#1 - Selling on Facebook won't make you rich.<br />
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#2 - Plan to invest in infrastructure.<br />
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#3 - Hype and promotions almost always fall flat when you're selling on Facebook. <br />
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</div>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0tag:blogger.com,1999:blog-6710119645052766871.post-82163701788843075632011-07-30T15:30:00.000-07:002011-07-30T15:48:48.805-07:00How to Generate Leads With Social Media Marketing<div dir="ltr" style="text-align: left;" trbidi="on">In only 2 years, social media has gone from 'fad' to a place where 6% of businesses are producing a positive ROI from <a href="http://floridainboundmarketing.com/social-media-marketing-does-generate-leads/">social media marketing</a>?<br />
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<div data-mce-style="text-align: left;" style="text-align: left;">Putting things in perspective, it took more than 10 years for the Internet to produce positive results, so maybe we should all sit tight and watch for a while longer before making any drastic changes to our marketing plans.</div><div data-mce-style="text-align: left;" style="text-align: left;"><br />
</div><div data-mce-style="text-align: left;" style="text-align: left;">What are your results? Are you getting leads from your efforts? Are they producing new sales for your company? Leave a comment and tell me...</div></div>Scott A Dennisonhttp://www.blogger.com/profile/00774990253920300584noreply@blogger.com0