Saturday, July 30, 2011

Small Business Marketing Like A Big Company With QR Codes

If you run a business where people come in to your location and buy, you should immediately begin using QR Codes throughout your business. Why? Because QR codes enhance the in-store experience.

How do they do that?  By "creating a personal shopping experience and really empowering the customers to explore and understand at a deeper level what the story is behind the merchandising or the marketing. It just lends itself to a higher level of selling opportunity"
 according to Tim Katz, senior online operations manager at Pacific Sun.

These two-dimensional bar codes, which are accessed largely by smart phones, allow you to present unlimited information to those who interact with them. And that makes your small business marketing look much bigger.

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