The Florida Inbound Marketing Micro Blog
Monday, August 15, 2011
Friday, August 12, 2011
Social Media How to Use It For Positive Impact - This short video features BlogHer co-founder Jory Des Jardins disc... http://ow.ly/1edHsc
Monday, August 8, 2011
Successful Business Ideas How To Respond To Google Reviews - One of the most pressing questions I get from prospect... http://ow.ly/1e9MJ1
Friday, August 5, 2011
Advanced Thinking About How To Use QR Codes - Today I posted a brief video for you on QR codes. After you watch this... http://ow.ly/1e7rUG
Saturday, July 30, 2011
Small Business Marketing Like A Big Company With QR Codes
If you run a business where people come in to your location and buy, you should immediately begin using QR Codes throughout your business. Why? Because QR codes enhance the in-store experience.
How do they do that? By "creating a personal shopping experience and really empowering the customers to explore and understand at a deeper level what the story is behind the merchandising or the marketing. It just lends itself to a higher level of selling opportunity" according to Tim Katz, senior online operations manager at Pacific Sun.
These two-dimensional bar codes, which are accessed largely by smart phones, allow you to present unlimited information to those who interact with them. And that makes your small business marketing look much bigger.
How do they do that? By "creating a personal shopping experience and really empowering the customers to explore and understand at a deeper level what the story is behind the merchandising or the marketing. It just lends itself to a higher level of selling opportunity" according to Tim Katz, senior online operations manager at Pacific Sun.
These two-dimensional bar codes, which are accessed largely by smart phones, allow you to present unlimited information to those who interact with them. And that makes your small business marketing look much bigger.
How To Convert Visitors to Leads
Finally, we're getting out of the Internet's noisy adolescent age and into a more thoughtful age, when hype gives way to results and to ROI on all the marketing expenses.
I talked about the impact that Hubspot Marketing has had on all of our thinking in a previous post, so if you missed it, take a look.
In corporate America or Main Street America, no huge deficits can exist; where we can spend without concern for the future. No, here we need to generate traffic aggressively, and just as importantly, convert visitors to leads for our sales teams to pursue, right?
So what's a simple way to do it? Where do we start? There are actually two that may be needed, depending on your situation.
The first may be that you do need to generate more traffic to your site.
The second, perhaps more relevant step to many of my readers is to convert visitors to leads better than you're doing it now.
The 'secret' to this is to offer visitors some useful information that is compelling enough to them, that they'll complete the form on your landing page and download the info.
I talked about the impact that Hubspot Marketing has had on all of our thinking in a previous post, so if you missed it, take a look.
In corporate America or Main Street America, no huge deficits can exist; where we can spend without concern for the future. No, here we need to generate traffic aggressively, and just as importantly, convert visitors to leads for our sales teams to pursue, right?
So what's a simple way to do it? Where do we start? There are actually two that may be needed, depending on your situation.
The first may be that you do need to generate more traffic to your site.
The second, perhaps more relevant step to many of my readers is to convert visitors to leads better than you're doing it now.
The 'secret' to this is to offer visitors some useful information that is compelling enough to them, that they'll complete the form on your landing page and download the info.
Selling on Facebook? Here's What You Should Know...
Virtually everyday I speak with someone who is looking for ways to begin selling on Facebook. This post is intended to share with you 3 things we've learned from those who are already selling on Facebook, how they approach it and what they seek to avoid.
#1 - Selling on Facebook won't make you rich.
#2 - Plan to invest in infrastructure.
#3 - Hype and promotions almost always fall flat when you're selling on Facebook.
#1 - Selling on Facebook won't make you rich.
#2 - Plan to invest in infrastructure.
#3 - Hype and promotions almost always fall flat when you're selling on Facebook.
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